UClean scaling up dilemma: towards building a laundromat mosaic in India

Kriti Swarup and Anshul Mathur

Informasi Umum

Kode

24.10.307

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Case Studies

Subjek

Management

No. Rak

Dilihat

210 kali

Informasi Lainnya

Abstraksi

Case summary Learning outcomes This case study outlines the strategic and organisational issues faced by an entrepreneurial firm operating in an emerging economy. This case study has been written to equip students with how entrepreneurs can overcome certain barriers and use technology to achieve product–market fit, taking the Indian laundry sector as an example. The following are the key learnings for the case: start-ups need to continuously assess the product–market fit to organise a highly unorganised sector; market entry and expansion modes require proper evaluation of available entry and expansion modes before pursual; franchising decisions require firm-specific and location-specific considerations; and careful consideration given to celebrity endorsement will result in increased sales.