How can The Left-Out Store get it right?
S. Shyam Prasad, Rajendra Desai, Maitri Wadher
Informasi Umum
Kode
24.10.291
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Case Studies
Subjek
Market Strategy
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
99 kali
Informasi Lainnya
Abstraksi
The Left-Out Store was an online shop that sold products exclusively for left-handers. Maitri Wadher, the proprietor of the store, being a left-handed person and driven by her childhood experiences, started the store to help left-handed people find products for their use. She started the online-only store in September 2018, and in October 2022, she found that, despite the COVID-19 pandemic having abated, her store had not grown as expected. How, then, should she push for growth? Was the niche segment substantial enough? Was her target market attractive? Should she penetrate the market or go for market development? What should she do?
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | S. Shyam Prasad, Rajendra Desai, Maitri Wadher |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
