Cementing A Place in Africa: PPC’s Internationalisation Drive
Ian Macleod, Adrian David Saville, Theresa Onaji-Benson
Informasi Umum
Kode
24.10.210
Klasifikasi
339 - Macroeconomics and related topics
Jenis
Case Studies
Subjek
Macroeconomics
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 8b
Tel-U Purwokerto : Rak 4
Dilihat
125 kali
Informasi Lainnya
Abstraksi
Roland van Wijnen was the chief executive officer of Pretoria Portland Cement Company Limited (PPC), a 130-year-old cement maker based in South Africa. He joined after the business had embarked on an international expansion strategy that had taken the business to countries of Rwanda, the Democratic Republic of the Congo and Ethiopia in a matter of years. This expansion caused the deflation of the Johannesburg-listed company’s share price. The company failed to appreciate a number of success factors in each jurisdiction. The challenges included cultural misalignments, macroeconomic analysis and mode of market entry. The case dilemma involved the choices that van Wijnen faced in re-evaluating the international footprint of the business.
Koleksi & Sirkulasi
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Pengarang
| Nama | Ian Macleod, Adrian David Saville, Theresa Onaji-Benson |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing Limited |
| Kota | New York |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
