Tito’s Goa: Deciding the Growth Strategy for India?
Mokhalles Mohammad Mehdi, Nitesh Kumar, Manish Srivastava, Sunildro L.S. Akoijam, Tridib Ranjan Sarma
Informasi Umum
Kode
24.10.203
Klasifikasi
658.809 - Services marketing
Jenis
Case Studies
Subjek
Service Management
No. Rak
Dilihat
197 kali
Informasi Lainnya
Abstraksi
Situated at Tito’s Lane in North Goa, Tito’s was the discotheque founded by Tito Henry D’Souza in 1971. The company offered restaurant, concert space and nightclub services to music and party lovers from diverse locations. Ricardo D’Souza and David D’Souza (both brothers) spearheaded the business. Ricardo understood the growth of markets and the factors driving the growth in India. The key factors driving the Tito’s and pub, bar, café and lounge business in India were rising disposable incomes among Indians, nightlife parties by young individuals and preference for quality food and alcoholic beverages among the customers. By seeing the opportunities in 2022, Ricardo considered expanding its business across India. How should Ricardo move to expand its business and offerings? What strategies should they devise for the growth of the business?
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Pengarang
| Nama | Mokhalles Mohammad Mehdi, Nitesh Kumar, Manish Srivastava, Sunildro L.S. Akoijam, Tridib Ranjan Sarma |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing Limited |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
