Huawei Smartphone Business Competition – Fighting, Surrendering, Winning Or Losing?

Jarunee Wonglimpiyarat

Informasi Umum

Kode

24.10.197

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Case Studies

Subjek

Business Management

No. Rak

Dilihat

252 kali

Informasi Lainnya

Abstraksi

Huawei is the leading company in the information and communications technology (ICT) sector. Ren Zhengfei, Chief Executive Officer (CEO) of Huawei, has set the vision of building a global company that could rival the best in the world. Huawei’s heavy investments in research and development (R&D) have brought the company to be a leading brand in the international market. Huawei was charged as a security threat by the Donald Trump administration in 2019. The USA and its allies banned Huawei products, causing the smartphone shipments plummeted dramatically. The case presents a protagonist, Ren Zhengfei, CEO of Huawei, who built the business from a small company to a leading global ICT company. The growth of Huawei was struck by the US sanction with the supply chain being disrupted by a shortage of advanced chip technology to run the smartphone business. The dilemma addressed in this case study is concerned with how Ren Zhengfei could steer the company out of the crisis.