Diwan & Co.: Navigating Through the Evolving Battery Industry of Pakistan
Mahnoor Khan, Nabeel Nisar Pathan, Nabeela Arain, Qamarunnisa Aziz
Informasi Umum
Kode
24.10.183
Klasifikasi
658.81 - Marketing Management
Jenis
Case Studies
Subjek
Marketing Management, Strategic Management: Strategic Planning: Business Planning,
No. Rak
Dilihat
161 kali
Informasi Lainnya
Abstraksi
This case study is about young entrepreneur Mr Mansha Ram, who was working in the battery industry and was contemplating launching a new product. A gap was found after extensive research. The research showed that there is a gap between sustainable, reliable and cost-efficient batteries in the market that must be filled. To discuss this opportunity, a meeting was called where all managers talked about their concerns, considering the cost constraint as well as shifts in Pakistani battery industry trends. Ram was a key person who had to decide whether to launch the product or not. Should he go for a new initiative and launch lithium-ion batteries or capitalized on existing technology, which was lead acid batteries? Which path should he take considering all the macroenvironmental factors, electric vehicles or renewable energy?
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Mahnoor Khan, Nabeel Nisar Pathan, Nabeela Arain, Qamarunnisa Aziz |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing Limited |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
