Informasi Umum

Kode

24.10.170

Klasifikasi

658.401 - Planning and Strategic Management

Jenis

Case Studies

Subjek

Business Planning

No. Rak

Dilihat

143 kali

Informasi Lainnya

Abstraksi

Khushboo Pouch and Packaging was the first-generation initiative of Mr Bhavesh Udeshi. Mitesh Udeshi, son of Bhavesh Udeshi and the business’s sole successor, joined the firm in 2019 after graduating with a Master of Business Administration degree. Mitesh had desired to join his family firm since he was a teenager and aid the business with emerging business ideas. As a fresher, he applied his newly acquired theories to the company’s operations. He initiated several changes in the company; however, his actions were ineffective. He introduced modifications to the business premises, production units, marketing tactics, accounting department and product line extension for two years. Mitesh had intended to restructure his traditional firm in rational and innovative ways, but none of his plans had come to fruition. He failed because the firm’s change management was confronted with denial, rage, bargaining and melancholy from both his father and the employees. Amidst non-acceptance and inconsistency, he found himself in a quandary. He had two options: remain in the family firm and persevere in making his ambitions a reality or resign, find a job and embark on a new path. Unfortunately, leaving would indicate surrendering defeat after a two-year struggle.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Sweety Shah, Indra Jairamdas Meghrajani, Heena Thanki
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Emerald
Kota New York
Tahun 2024

Sirkulasi

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Jenis Non-Sirkulasi

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