Air India-Vistara Merger – Maneuvering “Vihaan.AI” Through The Turbulence

Prashant Chaudhary

Informasi Umum

Kode

24.10.148

Klasifikasi

658.162 - Mergers, Acquisitions, Consolidation, Take-overs

Jenis

Case Studies

Subjek

Merger, Acquisition,

No. Rak

Dilihat

273 kali

Informasi Lainnya

Abstraksi

In November 2022, Tata Group, the salt to software conglomerate, announced the merger of Air India (AI) and Vistara. This would lead to the formation of the full-service airline under the brand name “Air India”. The obvious reason behind this was the higher recognition, salience and recall of the brand AI as compared with Vistara in the global market. The Tata Group envisaged the brand AI to be a significant international aviation player with the heritage, persona and ethos of the brand Vistara in the renewed manifestation of AI. To realise these goals, Tata Group laid down an ambitious plan called “Vihaan.AI”, which was aimed at capturing a domestic market share of 30% by 2027.