Finding a digital silver line during COVID-19 pandemic: a case of Madhubani Paints
Neha Singh, Sana Moid, Naela Jamal Rushdi, Nitin Shankar
Informasi Umum
Kode
24.10.135
Klasifikasi
658.421 - ENTREPRENEURIAL MANAGEMENT
Jenis
Case Studies
Subjek
Entrepreneurship
No. Rak
Dilihat
208 kali
Informasi Lainnya
Abstraksi
Madhubani Paints was a micro-enterprise in the small town of Darbhanga (India) that traded hand-painted products. The protagonist had a strong interest in Madhubani painting, and her enthusiasm led her to establish her own micro-enterprise. This case study highlights the protagonist’s journey towards entrepreneurship and what were the challenges faced during the COVID-19 pandemic. Additionally, the case study showcases how micro-enterprises leverage digital technologies to improve their business performance. Through this case study, students will be able to learn what the contribution of an entrepreneur is to the development of our society and will understand the fundamental concept of marketing and entrepreneurship.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Neha Singh, Sana Moid, Naela Jamal Rushdi, Nitin Shankar |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
