Business Sustainability During Crisis Time In The Emerging Market: The Case Of Gunung Raja Paksi, Indonesia

Saeed Mousa

Informasi Umum

Kode

24.10.125

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Case Studies

Subjek

Marketing Management

No. Rak

Dilihat

265 kali

Informasi Lainnya

Abstraksi

This case study focused on Gunung Raja Paksi (GRP), a steel manufacturing company in Indonesia, with a portfolio in steel trading, cement plants and carbon markets. The case study covered the COVID-19 crisis period, especially the year 2020, which disrupted the normal operations of businesses and subjected the community to economic challenges. The emergence of GRP’s prominence in sustainable business attributed to the initiatives advanced by Kimin Tanoto, the chief executive officer (CEO) and chairperson of the Indonesia Iron and Steel Association (IISIA). Kimin Tanoto assumed leadership of GRP, a family-owned business, in 2018, despite being the second son. At the time of Kimin’s induction into the board of commissioners, two main challenges – the impacts of the COVID-19 pandemic, which disrupted the supply chains, and the company culture that resisted sustainable business approaches – acted as detriments to profit-making. Sustainable efforts, however, contributed to noticeable success during and after the COVID-19 crisis.