UClean scaling up dilemma: towards building a laundromat mosaic in India
Kriti Swarup, Anshul Mathur
Informasi Umum
Kode
24.10.117
Klasifikasi
658.421 - ENTREPRENEURIAL MANAGEMENT
Jenis
Case Studies
Subjek
Entrepreneurship
No. Rak
Dilihat
189 kali
Informasi Lainnya
Abstraksi
The Indian laundry market was a highly unorganised market and presented an untapped opportunity. While the market opportunity was enormous, the existing solutions comprised local vendors that may not provide end-to-end services (washing, ironing, etc.). The case study described how a young entrepreneur, Arunabh Sinha, overcame certain challenges to achieve a product–market fit for metro cities and later expanded to Tier 2 and Tier 3 cities in India as well. However, the challenges remained, as the firm expanded by using a franchise model, and other modes of business were required to be evaluated as well.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Kriti Swarup, Anshul Mathur |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
