The Indus Bakers: Recipe for resilience
Ubedullah Memon, Qamarunnisa Aziz, Nabeela Arain, Maham Zahra, Masroor Ali
Informasi Umum
Kode
24.10.037
Klasifikasi
658.81 - Marketing Management
Jenis
Case Studies
Subjek
Marketing Management
No. Rak
Dilihat
217 kali
Informasi Lainnya
Abstraksi
The Indus Bakers, led by Suresh Kumar, Ajeet Kumar and Kareem Ahmed, faced stagnant sales in Sukkur’s bustling bakery industry. Expanding from Larkana, the bakery grapples with fierce competition from newcomers and home-based bakers. Managers discuss concerns over market shifts and cost constraints, placing Suresh in a pivotal decision-making role. He must decide whether to introduce specialized dietary offerings, set up kiosks at transport hubs, explore local tea culture or target corporate clients. Each path poses challenges and opportunities. As the Indus Bakers stand at this critical juncture, Kumar’s choices will define its role in Sukkur’s evolving bakery landscape, blending tradition with adaptability in a dynamic market.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Ubedullah Memon, Qamarunnisa Aziz, Nabeela Arain, Maham Zahra, Masroor Ali |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing Limited |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
