PFoods: Selecting a segment for a sustainable product
Vinit Vijay Dani, Avadhanam Ramesh, Bikramjit Rishi
Informasi Umum
Kode
24.10.023
Klasifikasi
381.45 - Products of Secondary Industries and Services
Jenis
Case Studies
Subjek
Product Management
No. Rak
Dilihat
173 kali
Informasi Lainnya
Abstraksi
Dr Joe Fenn, founder and director of PFoods, with extensive experience in the pharma industry overseas, observed a decline in the consumption of traditional dairy foods. Alternative plant foods come as a savior to people who are lactose intolerant and offer a host of health benefits with low environmental impact. Riding on the waves of veganism and sustainable foods, he saw an opportunity in India. PFoods developed and launched two products, namely, Just Plants (plant-based milk alternative) and Plotein (plant-based protein alternative), in collaboration with scientists at the Indian Institute of Science, a premier scientific institution in India, and PMEDS (PreEmptive Meds), a US-based nutraceutical Company. PFoods launched and pilot-tested Just Plant, a dairy alternative substitute for milk in select reputed organizations in Bangalore. The upcoming challenges for Fenn would be to select the right segment, educate the market and position the product that would resonate well with the target customers.
Koleksi & Sirkulasi
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Pengarang
| Nama | Vinit Vijay Dani, Avadhanam Ramesh, Bikramjit Rishi |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing Limited |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
