WONK: Keeping the edge in the era of artificial intelligence

Nimisha Singh

Informasi Umum

Kode

24.10.019

Klasifikasi

658.406 3 - Innovation by management, Corporate turnarounds, Reengineering

Jenis

Case Studies

Subjek

Innovation Technology Management

No. Rak

Dilihat

181 kali

Informasi Lainnya

Abstraksi

WONK, a tutor discovery and booking app was launched by MyEdge in 2016 to search and book verified tutors in locations served by the company. Based on their requirements, parents and students could sort and book verified tutors in their area. Through the app, users could search for academic and hobby classes in the form of individual tuitions. The ease of use and the service offering made it a popular app with students enrolling every 6?min. Within a span of six?years, WONK had provided services to thousands of students in 20+ countries and had 200,000+ tutors registered on their app from 15,000+ pin codes. Despite a plethora of Edtech companies in India, a different business model and services offered gave them an edge over other Edtech companies. To keep up with the customer needs, they were constantly making the upgrades to their technology and expanding their services. Vidhu Goyal, the founder of the company, was enjoying the progress when another development in the technology hit the world. With the launch of applications based on artificial intelligence, will it disrupt the business or not?