Khalti: A Digital Wallet In Nepal

Pabitra Dangol

Informasi Umum

Kode

24.10.010

Klasifikasi

658.401 2 - Planning and policy making, Management by objectives, Strategic management

Jenis

Case Studies

Subjek

Strategic Management

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

112 kali

Informasi Lainnya

Abstraksi

Although the digital wallet industry in Nepal was in its initial stage, it was growing rapidly. A digital wallet brand – Khalti, launched in 2017, could secure the second position in the industry within two years of establishment. In recent times, the leading digital wallet brand was eSewa which was developed by Kathmandu-based company – F1Soft International in 2009. Khalti team was better for creativity, risk-bearing capability, intact bond among co-founders, innovative skills and aggressive growth. Mr Amit Agrawal, the chief executive officer of Sparrow Pay Pvt. Ltd, was preparing to formulate some strategies for his company’s product, Khalti, on March 24, 2020. The next day, he was going to present his ideas about the future directions of Khalti with the co-founders of Janaki Technology, the parent company of Sparrow Pay Ltd. Therefore, his major agenda was how to design effective strategies to make Khalti more competitive against eSewa and probably lead the industry. Based on such a scenario, this case study deals with various competitive business and corporate strategies such as marketing, product and cost differentiation that Khalti could formulate to maintain its position and further become a leading firm in the industry.