Managing Business During Global Economic Crisis: The Case Of Global Gadget Limited, Bangladesh
Mohammad Atiqul Basher, Shahadat Hossain Dipto, Mizanur Rahman
Informasi Umum
Kode
24.10.003
Klasifikasi
658 - General management, General business management, General industrial Management
Jenis
Case Studies
Subjek
Business Management
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 16 A
Tel-U Gedung Manterawu Lantai 5 : Rak 17 A
Tel-U Purwokerto : Rak 8
Dilihat
88 kali
Informasi Lainnya
Abstraksi
This case study is the story of Global Gadget Limited, a premium retailer of cell phones and other relevant devises, which is located in Dhaka, the capital city of Bangladesh. The story is revolving around the challenge that Mr Shahadat Hossain Dipto, the owner of Global Gadget is facing over the past two years. Dipto mainly runs his business by selling budget phones from brands like Oppo, Xiaomi, Samsung and Vivo to the middle class and lower middle-class people of Bangladesh, who are very much cost conscious. To persuade these customers to buy his phones, he offers discounts, free gifts, equated monthly instalment services (a monthly instalment plan for the customers who cannot afford to pay the full amount when buying the phone) and sometimes even lottery. In the process, if he can sell more phones, these brands reward him with attractive commissions and all the necessary supports that help him run the business with marginal profit. However, due to the Russia–Ukraine war, he is now in crisis as the resulting economic crisis is causing a price increase on these phones, while drying out his customer’s pockets. This case study is designed to teach the students the importance of product segmentation, inventory management, cost management and relationship management to the students and future entrepreneur, so that they can understand, what does it take for an entrepreneur to survive an economic crisis.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Mohammad Atiqul Basher, Shahadat Hossain Dipto, Mizanur Rahman |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
