Copywriting Successful Writing For Design,Advertising and Marketing

Gyles lingwood & Mark Shaw

Informasi Umum

Kode

24.01.347

Klasifikasi

659.13 - Kinds of advertising and advertising in specific media

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Advertising

No. Rak

Dilihat

211 kali

Informasi Lainnya

Abstraksi

Writing great copy is often assumed to be a natural talent.However,there are powerful techniques you can employ ti craft strong written content with ease.ths essential guide teaches the art of writing gre copy for digital marketing,branding,advertising,websites,social media,retail environments,packaging,catalogues,internail communications and company magazines.Using a series of practical exercies and up-yo-date illustrated example of award-winning campaigns and branded communications,*Copywriting takes you through ste-by-step processes that will help yiu to write enganging content quickly and effectively.This revised edition includes new,insightful interviews from a diverse range of leading copywriting,as wekk as new illustrated case studies of major brands that explore the practical challenges involved in creating cutting-edge copy, providing you with all tools and device you need to become a confident and versatule creative copywritter