Social Media: How to Engage, Share, and Connect, -4/E.
Regina Luttrell
Informasi Umum
Kode
24.01.325
Klasifikasi
302.231 - Digital media; electronic publications, internet; World Wide Web
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Social Media, Digital Media,
No. Rak
7a
Dilihat
8 kali
Informasi Lainnya
Abstraksi
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.
Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Features of the fourth edition include:
Chapter objectives and learning outcomes; Social Media Expert profiles; Theory into Practice boxes; #LRNSMPR (Learn Social Media and Public Relations) boxes; Comprehensive glossary of terms; Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Regina Luttrell |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Rowman & Littlefield Publishing Group |
| Kota | London |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
