Informasi Umum

Kode

24.01.325

Klasifikasi

302.231 - Digital media; electronic publications, internet; World Wide Web

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Social Media, Digital Media,

No. Rak

7a

Informasi Lainnya

Abstraksi

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.

Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:

Chapter objectives and learning outcomes; Social Media Expert profiles; Theory into Practice boxes; #LRNSMPR (Learn Social Media and Public Relations) boxes; Comprehensive glossary of terms; Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template

Koleksi & Sirkulasi

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Pengarang

Nama Regina Luttrell
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Rowman & Littlefield Publishing Group
Kota London
Tahun 2022

Sirkulasi

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Denda harian IDR 1.000,00
Jenis Sirkulasi

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