Informasi Umum

Kode

24.01.317

Klasifikasi

687.044 - Design-Fashion, Textille Industry

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Fashion Design-marketing, Branding,

No. Rak

23

Informasi Lainnya

Abstraksi

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Koleksi & Sirkulasi

Seluruh 1 koleksi sedang dipinjam

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Pengarang

Nama Byoungho Jin, Elena Cedrola
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Palgrave Pivo
Kota New York
Tahun 2017

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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