Fashion Branding and Communication: Core Strategies of European Luxury Brands
Byoungho Jin, Elena Cedrola
Informasi Umum
Kode
24.01.317
Klasifikasi
687.044 - Design-Fashion, Textille Industry
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Fashion Design-marketing, Branding,
No. Rak
23
Dilihat
6 kali
Informasi Lainnya
Abstraksi
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Byoungho Jin, Elena Cedrola |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Pivo |
| Kota | New York |
| Tahun | 2017 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
