Analysis of Ecopreneur Motivation And Commitments to Achieve Sustainability Environmental
Sisca Eka Fitria , Hanson M.P. Situmorang

Informasi Umum

Kode

24.55.002

Klasifikasi

658.421 - ENTREPRENEURIAL MANAGEMENT

Jenis

e - Article Journal

Subjek

Entrepreneurship

No. Rak

20

Dilihat

20 kali

Informasi Lainnya

Abstraksi

Background: Environmental damage caused by waste is happening everywhere and has an impact on the decline in the quality of life of the community. The environment such as rivers, the sea, forests, lakes and beaches has begun to be polluted and requires serious attention by all parties including the government, community and businesses. Ecopreneur as a business actor plays a role to maintain aspects of environmental sustainability in its business activities, PT Greeneration Indonesia as the example. PT Greeneration Indonesia is a social company that was founded in 2005 and has a business focus on the environment. Materials and Methods: This study aims to analyze the ecopreneur motivation and commitment factors in realizing environmental sustainability using qualitative methods by describing the empirical reality behind the phenomenon. This research will be conducted with interviews and semi-structural observations on ecopreneur actors in PT Greeneration Indonesia. Results: The results of this study found that the motivational factors owned by Dicky Ahmad as an ecopreneur at PT Greeneration Indonesia were green values, gaps in the market, make a living, and passion.This study also found that commitment dimensions owned by Dicky Ahmad are Affective Environmental Commitment. Conclusion:The motivation possessed by ecopreneurs at PT Greeneration Indonesia comes from the desire to spread green values, market opportunities based on environmental awareness, the desire to meet basic needs, as well as the passion for environmental issues so as to form the dimension of normative environmental commitment based on the "desire" to care on the environment. Key Word:Ecopreneur,

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Sisca Eka Fitria , Hanson M.P. Situmorang
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	IOSR Journal of Business and Management
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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