Digital Innovation and Entrepreneurship
Dick Whittington

Informasi Umum

Kode

24.21.567

Klasifikasi

658.421 - ENTREPRENEURIAL MANAGEMENT

Jenis

Buku - Elektronik (E-Book)

Subjek

Entrepreneurial Management

No. Rak

20

Dilihat

13 kali

Informasi Lainnya

Abstraksi

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Dick Whittington
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Cambridge University Press
Kota	London
Tahun	2018

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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