Principles of Marketing, Global Edition, 19/E.
Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Informasi Umum
Kode
24.01.315
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing, Marketing Management,
No. Rak
21
Dilihat
70 kali
Informasi Lainnya
Abstraksi
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.
Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.
Key features include:
Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.
- KBI6B3 - BISNIS GLOBAL DAN STRATEGIS PERUSAHAAN
- KBI7M2 - IDE DAN PELUANG BISNIS
- KBI7K2 - INOVASI DIGITAL
- KBI7F2 - KEPEMIMPINAN DIGITAL
- KBI6J3 - MANAJEMEN & ANALISIS BIG DATA
- KBI7S2 - MANAJEMEN OPERASI GLOBAL
- KBI6G3 - MANAJEMEN RANTAI PASOK
Koleksi & Sirkulasi
Tersedia 3 dari total 4 Koleksi
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Pengarang
| Nama | Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | New York |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
