PROPOSED BUSINESS STRATEGY TO IMPROVE COMPETITIVE ADVANTAGE IN HEALTHYLE STARTUPS - Dalam bentuk buku karya ilmiah
PANDU SYAUQI RABBANI

Informasi Umum

Kode

24.04.454

Klasifikasi

658.401 2 - STRATEGIC MANAGEMENT

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Business Plan, Strategy Business,

Dilihat

14 kali

Informasi Lainnya

Abstraksi

<p><i>This final project is centered on the development of a business strategy for Healthyle, a fishing startup dedicated to supplying quality and hygienic catfish. Healthyle</i><i> </i><i>aims to alleviate consumer concerns about catfish quality through a</i><i> </i><i>rigorous</i><i> </i><i>certification</i><i> </i><i>process.</i><i> </i><i>This</i><i> </i><i>includes</i><i> </i><i>evaluating</i><i> </i><i>internal</i><i> </i><i>factors</i><i> </i><i>such</i><i> </i><i>as</i><i> </i><i>strengths</i><i> </i><i>and</i><i> </i><i>weaknesses</i><i> </i><i>using</i><i> </i><i>the Internal Factor Analysis Summary and Value Chain analysis. External factors, including opportunities and threats, are assessed using the External Factor Analysis Summary, PESTEL analysis, and Porter’s Five Forces model. The Competitive Profile Matrix compares the company’s performance with its competitors, while the Strategic Factor Analysis</i><i> </i><i>Summary</i><i> </i><i>integrates</i><i> </i><i>findings</i><i> </i><i>from</i><i> </i><i>IFAS</i><i> </i><i>and</i><i> </i><i>EFAS.</i><i> </i><i>The</i><i> </i><i>SWOT</i><i> </i><i>analysis</i><i> </i><i>and</i><i> </i><i>TOWS</i><i> </i><i>Matrix</i><i> </i><i>further</i><i> </i><i>synthesize these</i><i> </i><i>factors</i><i> </i><i>to</i><i> </i><i>generate</i><i> </i><i>strategic</i><i> </i><i>options.</i><i> </i><i>These</i><i> </i><i>tools</i><i> </i><i>collectively</i><i> </i><i>provide</i><i> </i><i>a</i><i> </i><i>robust</i><i> </i><i>framework</i><i> </i><i>for</i><i> </i><i>strategic</i><i> </i><i>analysis and decision-making, enabling the company to understand its position, make informed decisions, and formulate effective strategies for competitive advantage. This research applied SWOT analysis to our organization in the Indonesian catfish industry</i></p>

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