The Public Relations Strategic Toolkit, 2/E.
Alison Theaker

Informasi Umum

Kode

24.01.250

Klasifikasi

659.2 - Public relations

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Public Relations

No. Rak

23

Dilihat

4 kali

Informasi Lainnya

Abstraksi

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:

definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Koleksi & Sirkulasi

Tersedia 4 dari total 4 Koleksi

Pengarang

Nama	Alison Theaker
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	Oxfordshire
Tahun	2017

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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