Gita Savitri's YouTube on Content Childfree of Infertile People: A Reception Analysis (Serba Salah Di Mata Warganet) - Dalam bentuk buku karya ilmiah
NATHASYA ARYANTI ASYFAA SIHOMBING

Informasi Umum

Kode

24.04.129

Klasifikasi

302.23 - Media of Communication, Mass Media

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Mass Communication, Content-multimedia,

Dilihat

19 kali

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Abstraksi

<p>This research is motivated by the controversial content presented by Gita Savitri on the YouTube page regarding childfree choices. The purpose of this study is to analyze the reception responses of infertile people regarding Gita Savitri's content regarding childfree choices. The data analysis used in this research is Miles and Huberman's interactive data analysis. In this study, researchers used a qualitative method with a case study design. Data collection was carried out using a semi-structured interview approach to eight informants and studies in this study using technique triangulation. The theory used as the theoretical basis in this research is the reception theory coined by Stuart Hall. Stuart Hall's reception analysis explains the existence of three encodings in receiving a message including dominant hegemonic, negotiated, and opposition. The results of this study found two things, first, Gita Savitri's content about Childfree was accepted as a whole. This acceptance occurs because it is based on background and additional insight. Second, the negotiated position, the relevant informant can accept cultural differences. This research brings up new findings with the absence of opposition coding.</p>

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