Social Media Management : Technologies and Strategies for Creating Business Value
Amy Van Looy
Informasi Umum
Kode
ITTS.0521000064
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Social Media
No. Rak
21
Dilihat
26 kali
Informasi Lainnya
Abstraksi
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
658.8 LOO s
- LEC40H3 - PEMASARAN LOGISTIK
- TEC40P3 - LOGISTIK E-COMMERCE
- DDK2HAB3 - PEMASARAN DIGITAL
- DDK2CAB3 - MANAJEMEN PEMASARAN
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Amy Van Looy |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | Singapore |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
