Global Marketing Management
Masaaki Kotabe, Kristiaan Helsen
Informasi Umum
Kode
ITTS.0521000056
Klasifikasi
658.3 - Personnel management
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management, Global
No. Rak
16 B
Dilihat
40 kali
Informasi Lainnya
Abstraksi
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
edisi 8 658.3 KOT g
- DDK2CAB3 - MANAJEMEN PEMASARAN
- DDK2HAB3 - PEMASARAN DIGITAL
- LEC40H3 - PEMASARAN LOGISTIK
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Masaaki Kotabe, Kristiaan Helsen |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Wiley |
| Kota | |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
