Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Kevin Lane Keller, Vanitha Swaminathan
Informasi Umum
Kode
ITTS.0521000055
Klasifikasi
658.401 - Planning, Policy making, Control, Quality management
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Brand Management, Strategi, Building, Measuring, Managing, Brand Equity
No. Rak
19 A
Dilihat
36 kali
Informasi Lainnya
Abstraksi
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
edisi 5 658.401 KEL s
- LEC40F3 - MANAJEMEN STRATEGI
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Kevin Lane Keller, Vanitha Swaminathan |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | Malaysia |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
