Leading Digital : Turning Technology Into Business Transformation
George Westerman, Didier Bonnet , Andrew McAFEE
Informasi Umum
Kode
ITTS.0521000014
Klasifikasi
658.4 038 - MANAJEMEN INFORMASI
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Leading Digital
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8
Dilihat
231 kali
Informasi Lainnya
Abstraksi
If you think the phrase ?going digital” is only relevant for industries like tech, media, and entertainment?think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it?including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries?from finance to manufacturing to pharmaceuticals?are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:
? How to engage better with your customers ? How to digitally enhance operations ? How to create a digital vision ? How to govern your digital activities
The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
658.4 038 WES l
- TEC40P3 - LOGISTIK E-COMMERCE
- DDK1IAB2 - EKONOMI DIGITAL
- DDK1IAB2 - Ekonomi Digital
- DDK1IAB2 - Ekonomi Digital
- AAK4EBB3 - Dasar Manajemen dan Transformasi Digital
- BBK4MBB3 - Transformasi Digital
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | George Westerman, Didier Bonnet , Andrew McAFEE |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Harvard Business Review Press |
| Kota | USA |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
