Introduction to Media Distribution :  Film, Television, and New Media

Scott Kirkpatrick

Informasi Umum

Kode

ITTS.0321000065

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Media, Film, Television, New Media

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8

Dilihat

127 kali

Informasi Lainnya

Abstraksi

Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end?not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even ‘behind closed doors’ monetization practices.

658.8 KIR i