Managing Cultural Differences: Global Leadership for the 21st Century

Robert T Moran; Neil Remington Abramson

Informasi Umum

Kode

23.21.2613

Klasifikasi

658.18 - Organization of international enterprises, Foreign licensing, Organization of international business activities

Jenis

Buku - Elektronik (E-Book)

Subjek

International Business Enterprises, Management,

No. Rak

R2

Informasi Lainnya

Abstraksi

In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success.

This new edition of the bestselling textbook,Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics.

With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.