MarkPlus Inc: Winning the Future Marketing and Entrepreneurship in Harmony
Philip Kotler, Den Huan Hooi
Informasi Umum
Kode
23.21.2508
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Management
No. Rak
21
Dilihat
18 kali
Informasi Lainnya
Abstraksi
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses. Readership: Entrepreneurs, Executives, Professionals, Government and public-sector related officers, academics and researchers who are interested in marketing and entrepreneurship.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Philip Kotler, Den Huan Hooi |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | World Scientific |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
