Services Marketing: People, Technology, Strategy 9th Edition
Jochen Wirtz, Christopher Lovelock
Informasi Umum
Kode
23.01.1279
Klasifikasi
658.809 - Services marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Service Marketing-management
No. Rak
22
Dilihat
9 kali
Informasi Lainnya
Abstraksi
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank.
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Pengarang
| Nama | Jochen Wirtz, Christopher Lovelock |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | World Scientific Publishing |
| Kota | London |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
