Digital Marketing Outreach: The Future of Marketing Practices
Kavita Sharma, Swati Aggarwal
Informasi Umum
Kode
23.21.1184
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Elektronik (E-Book)
Subjek
Digital Marketing, Marketing Management,
No. Rak
Dilihat
212 kali
Informasi Lainnya
Abstraksi
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth.
An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.
- DDK2HAB3 - PEMASARAN DIGITAL
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1JAB3 - PEMASARAN
- DDK2HAB3 - Pemasaran Digital
- KII6H3 - STRATEGI KOMUNIKASI PEMASARAN DIGITAL
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Kavita Sharma, Swati Aggarwal |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
