EVALUATION OF ENTREPREUNARIAL DIMENSION FOR WOMEN BUSINESS OWNERS IN BANDUNG INDONESIA

RATSARA ANDO FANAJA

Informasi Umum

Kode

23.04.2911

Klasifikasi

338.04 - Entrepreneurship

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

1 Entrepreneurship

Dilihat

181 kali

Informasi Lainnya

Abstraksi

The Female entrepreneurs represent the fastest growing category of entrepreneurship worldwide and have received, especially in recent years, the attention of many academics. The purpose of this study is to evaluate Entrepreneurial Dimensions as Innovativeness (I), Knowledge Management (KM), Ecommerce Adoption (EA), Risk Taking (RT), and Technology Optimism (0) for women entrepreneurs in Bandung Indonesia. This study used a quantitative methodology using Smart PLS of structural equation model. A survey is done by distributing the questionnaires to the respondents (owner- managers) of SMEs across sectors. Using a convenient sampling technique, 116 respondents were selected. Using a cross-sectional survey design, six hypotheses were tested. It is found that knowledge management and Ecommerce adoption while Risk taking is proved to not necessary contribute to Innovativeness without knowledge management involved affect both innovativeness. Risk taking (RT) insignificantly affecting Innovativeness (I) however, Risk Taking (RT) is affecting Innovativeness through Knowledge Management. Ecommerce Adoption (EA) and Innovativeness (I) have a positive relationship, Ecommerce Adoption (EA) has a significant relationship through Knowledge management and finally yet importantly Knowledge Management has a positive relationship with Innovativeness. The result implies that women entrepreneurs in Bandung are active, innovative, and efficient.

Keywords: SMEs, E-commerce adoption, Indonesia, Innovativeness, Knowledge Management, Risk Taking, and women entrepreneurship.