Marketing Management, 16/E. Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
Informasi Umum
Kode
23.21.883
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Management
No. Rak
Dilihat
13260 kali
Informasi Lainnya
Abstraksi
Thegold standard for today’s marketing management student The world of marketing is changing every day ? and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
- CII1I3 - Sistem Digital
- CTJ2C3 - Manajemen Layanan Teknologi Informasi
- IEI3B2 - MANAJEMEN PEMASARAN
- EBI2H4 - MANAJEMEN PEMASARAN
- DEI2L2 - MANAJEMEN PEMASARAN
- VPI1A4 - MANAJEMEN PEMASARAN
- EBI2H4 - MANAJEMEN PEMASARAN
- EMI1B3 - MANAJEMEN PEMASARAN
- ELI1B3 - MANAJEMEN PEMASARAN
- VD12D2 - Manajemen Pemasaran
- DDK2CAB3 - MANAJEMEN PEMASARAN
- DGI4G3 - MANAJEMEN PEMASARAN DAN MEDIA STRATEGI
- DDK2CAB3 - Manajemen Pemasaran
- DAK2CAB4 - Manajemen Pemasaran
- GFK1FAB3 - Manajemen Pemasaran
- DDK2CAB3 - Manajemen Pemasaran
- BAK4WBB3 - MANAJEMEN PEMASARAN
- DCK2DAB3 - Manajemen Pemasaran Leisure
- DEK1JAB3 - PEMASARAN
- CBK2DAB3 - Manajemen Layanan Teknologi Informasi
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Philip Kotler, Kevin Lane Keller, Alexander Chernev |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
