The Content Analysis Guidebook, 2/E.

Kimberly A. Neuendorf

Informasi Umum

Kode

23.01.485

Klasifikasi

301 - Sociology and anthropology

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Sociology, Research Methods, Content Analysis

No. Rak

Dilihat

363 kali

Informasi Lainnya

Abstraksi

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.