Strategic Management of Technological Innovation, 7/E.
Melissa A. Schilling
Informasi Umum
Kode
23.01.477
Klasifikasi
658.401 2 - Planning and policy making, Management by objectives, Strategic management
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Technological Innovations-management, New Product Development,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8
Dilihat
92 kali
Informasi Lainnya
Abstraksi
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
- DAK3XKB4 - Manajemen Inovasi dan Teknologi
Koleksi & Sirkulasi
Tersedia 5 dari total 5 Koleksi
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Pengarang
| Nama | Melissa A. Schilling |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw Hill |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
