Marketing Research: Applied Insight, 6/E.
Daniel Nunan, David F. Birks, Naresh K Malhotra.
Informasi Umum
Kode
23.21.871
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Research
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
208 kali
Informasi Lainnya
Abstraksi
Marketing Research by Malhotra, Nunan and Birks has remained a well-known and established text in this area that provides your students with an in-depth and authoritative commentary on the subject.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text offers your students a wealth of European and International case material, which explains its popularity in both the UK as well as Europe.
Suitable for use at the undergraduate, postgraduate and MBA levels, this highly successful European textbook is an essential guide to Marketing Research.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Daniel Nunan, David F. Birks, Naresh K Malhotra. |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
