Informasi Umum

Kode

14.01.109

Klasifikasi

658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing Management

No. Rak

Dilihat

270 kali

Informasi Lainnya

Abstraksi

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

  • AM111063 - MANAJEMEN PEMASARAN
  • DMH1A4 - MANAJEMEN PEMASARAN
  • BAH2C3 - MARKETING
  • VPI1A4 - MANAJEMEN PEMASARAN
  • DEI2L2 - MANAJEMEN PEMASARAN
  • DEK1JAB3 - PEMASARAN
  • DDK2CAB3 - Manajemen Pemasaran
  • DDK4LBB3 - Manajemen
  • GFK1BAB3 - Manajemen

Koleksi & Sirkulasi

Tersedia 5 dari total 5 Koleksi

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Pengarang

Nama Roger Kerin, Steven Hartley, William Rudelius
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama McGraw-Hill
Kota New York
Tahun 2009

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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