14.01.109
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Buku - Circulation (Dapat Dipinjam)
Marketing Management
270 kali
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Tersedia 5 dari total 5 Koleksi
Nama | Roger Kerin, Steven Hartley, William Rudelius |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | McGraw-Hill |
Kota | New York |
Tahun | 2009 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 1.000,00 |
Jenis | Sirkulasi |