Introduction to Mass Communication: Media Literacy and Culture -7/E.

Stanley J. Baran

Informasi Umum

Kode

14.01.095

Klasifikasi

302.23 - Social science- Media (Means of communication)

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Mass Media, Mass Media And Culture, Media Literacy

No. Rak

Dilihat

178 kali

Informasi Lainnya

Abstraksi

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.