Storytelling: Branding in Practice
Klaus Fog, Christian Budtz, Baris Yakaboylu
Informasi Umum
Kode
23.21.398
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Buku - Elektronik (E-Book)
Subjek
Brand, Brand Management,
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
695 kali
Informasi Lainnya
Abstraksi
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
- FAK2IAC3 - Visual Storytelling
- FAK2JAB4 - Studio DKV 3 - Identitas Brand
- FAK2JAB4 - Studio DKV 3 - Identitas Brand
- FAK2IAC3 - Visual Storytelling
- FFK1MAB3 - Storytelling
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Klaus Fog, Christian Budtz, Baris Yakaboylu |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | New York |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
