Media Audience Research: a Guide for Professionals.
Mytton, G., Diem, P., & Van Dam, P. H.
Informasi Umum
Kode
23.01.289
Klasifikasi
302.207 2 - COMMUNICATION-RESEARCH
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Mass Media-research
No. Rak
Dilihat
243 kali
Informasi Lainnya
Abstraksi
The book by Mytton, Diem and van Dam is a description of the contemporary methods of audience research available to media research scholars and practitioners. The book covers both quantitative (survey design) and qualitative (focus group) methods of media research…the book provides a valuable reference for practitioners and research scholars in this field.This book outlines all the methods for conducting research?both active and passive as well as quantitative and qualitative?in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language.
The book is intended for both media research scholars and practitioners.
- EAK2EAB3 - Analisis Khalayak
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Mytton, G., Diem, P., & Van Dam, P. H. |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | SAGE Publications India. |
| Kota | India |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
