Effective Storytelling Step by Step (2020 edition): Captivate, Engage, and Influence your Audience

O.G. Goaz

Informasi Umum

Kode

23.21.392

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Elektronik (E-Book)

Subjek

Communication In Management, Storytelling,

No. Rak

Dilihat

239 kali

Informasi Lainnya

Abstraksi

Whether you are a leader seeking to promote an idea, a public speaker hoping to leave a mark on the hearts and minds of your listeners, a business owner or content marketer endeavoring to publicize the advantages of a product or service – remember: If you want to engage and influence your audience, you must enliven your discourse with stories. And not just any stories, but those that have the power to boost your agenda and to advance the goals and objectives you’ve set for yourself. Would you like to learn how this is done? Read the book – then go ahead and tell it right!

Effective Storytelling Step by Step presents the key to successful storytelling as an algorithm for building stories that captivate people, touch their hearts and minds, and drive them to action. Written in a light, engaging style, the text unfolds before the reader the secrets of influence and persuasion and reveals the power of storytelling as a strategic tool. The book contains varied examples, detailed guidelines, and practical strategies for effective storytelling.

O. G. GOAZ is a storyteller who specializes in helping individuals, organizations, and businesses find their stories. She gives lectures, leads workshops, and conducts training sessions. Goaz has an MA in Communication and Journalism and over 18 years of experience in the field of marketing communications.