Brand Storytelling in the Digital Age: Theories, Practice and Application
S M A Moin
Informasi Umum
Kode
23.21.389
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Buku - Elektronik (E-Book)
Subjek
Brand, Brand Management,
No. Rak
Dilihat
304 kali
Informasi Lainnya
Abstraksi
Offers a conceptual model showing different facets of storytelling Introduces a theoretical frameworkProvides insights on the art of brand communication through storytelling
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | S M A Moin |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | New York |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
