Marketing for Hospitality and Tourism
Philip R. Kotler, John T. Bowen, James Makens
Informasi Umum
Kode
14.01.018
Klasifikasi
658.8 - Marketing management, Management of distribution, Marketing goods, Marketing services, merchandising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management, Hospitality Industry Marketing, Tourism Industry - Marketing
No. Rak
Dilihat
272 kali
Informasi Lainnya
Abstraksi
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
- CNH4R3 - MANAJEMEN PEMASARAN
- ISH1B3 - SISTEM ENTERPRISE
- IEH6G3 - PEMODELAN ENTERPRISE
- BAH2C3 - MARKETING
- ISI1C3 - SISTEM ENTERPRISE
- ERJ2E3 - PEMASARAN BISNIS REKREASI
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
- CCK2CAB3 - Pemodelan
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Philip R. Kotler, John T. Bowen, James Makens |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson Education |
| Kota | Harlow |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
