Global Communication: Theories, Stakeholders, and Trends, 5/E.
Thomas L. McPhail, Steven Phipps

Informasi Umum

Kode

22.01.1093

Klasifikasi

302.2 - communication, content analysis, semiotics

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Communication, Globalization,

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 6b
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

Dilihat

210 kali

Informasi Lainnya

Abstraksi

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

• Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

• Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

• Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

• Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

• Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

Pengarang

Nama	Thomas L. McPhail, Steven Phipps
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Wiley-Blackwell
Kota	New York
Tahun	2019

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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