Informasi Umum

Kode

22.01.1046

Klasifikasi

658.84 - Marketing Distribution

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Marketing Channel, Marketing Distribution,

No. Rak

Dilihat

349 kali

Informasi Lainnya

Abstraksi

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Koleksi & Sirkulasi

Tersedia 2 dari total 2 Koleksi

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Pengarang

Nama Kenneth ROLNICKI
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Amacom
Kota New York
Tahun 1998

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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