665
659.2 - Public relations
Buku - Circulation (Dapat Dipinjam)
Public Relations, 0
23
8 kali
Contents include : Planning and Management. In house PR departments and PR consultancies; Writing reports and proposals; Managing planned PR programmes; Appreciation of the situation; Determining objectives; Defining publics; Selecting PR media; Budgeting; Assesing results; Media Relations: Role of press office; Writing news releases; Writing feature articles; Presentation of press office; Organizing PR functions and events; Broadcast material and opportunities for PR; Photographs and captions; Working with printer; The Media of Communication: The press; Broadcastiong; Overseas Media; Films, video, audio and visual aids; Seminars, meetings and conferences; House journals; Exhibitions; PR literature; Special PR media and techniques; Special Areas of Public Relations: PR and marketing; The corporate image and the corporte identity; Financial public relations; Internal public relations; Crisis management; Sponsorship; Corporate and issue advertising; Political and parliamentary public relations; Pre-selling through market education. This book will be valuable to students taking the examinations held by CAM. It is also a practical working tool for the PR practitioner.
Tersedia 1 dari total 1 Koleksi
Nama | Frank Jefkins |
Jenis | Perorangan |
Penyunting | |
Penerjemah |
Nama | Heinemann |
Kota | Oxford |
Tahun | 1989 |
Harga sewa | IDR 0,00 |
Denda harian | IDR 1.000,00 |
Jenis | Sirkulasi |