Marketing Tourism and Hospitality

Richard George

Informasi Umum

Kode

22.21.1332

Klasifikasi

658.910.2 - Management Travel

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Management, Travel Marketing,

No. Rak

Dilihat

267 kali

Informasi Lainnya

Abstraksi

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.